Despite the curiously timed release of buzz-inducing nude pictures, an exclusive "New Moon" trailer and heavy promotion at last week's Teen Choice Awards, it seems Vanessa Hudgen's latest film "Bandslam" may end up being one of 2009's biggest box-office duds.With an estimated budget of $20 million, the rock-themed teen comedy brought in a dismal $2.2 million with audiences this weekend, landing the Summit Entertainment produced film in 13th place.
According to Exhibitor Relations box-office analyst Jeff Bock, at least some of the blame for the movie's lackluster debut has to be placed on Summit's decision to center "Bandslam's" marketing campaign around the "New Moon" trailer. "Whether or not you attach an exclusive trailer onto a film," Bock noted today in an e-mail to E! News, "it will be available online for download practically minutes after it debuts."
And available the second trailer was, one day before "Bandslam" hit theatres. Though numbers on the full "pirated" version are unavailable, the 14-second "preview" clip (below) has so-far received 1.4 million views on Youtube, since its release Tuesday.
No comments:
Post a Comment